Privacy
Last updated: 10 October 2026
Future Untapped is run by Mariam, Pakistan. This policy explains what we collect on futureuntapped.com, why, and what you can do about it. It is written to be read, not to be survived.
The short version
We ask for one thing: an email address, and only if you want us to send you a free printable. We store it on our own server. We do not sell it, we do not share it with advertisers, and you can have it deleted by sending one email.
Who this site is for
Future Untapped makes books, printables and stories for children. The website is written for parents, teachers and caregivers — not for children to use directly. Every form on this site asks for an adult's email address, and we ask that only adults submit one.
We do not knowingly collect personal information from children. We never ask a child for their name, age, photograph, location or contact details, and there is nowhere on this site for a child to create an account, post a comment, or upload anything. If you believe a child has given us their email address, contact us at hello@futureuntapped.com and we will delete it.
What we collect
When you ask for a free printable, we collect:
- Your email address.
- Which printable you asked for, and where you came from — for example, whether you arrived from Pinterest, from a QR code in one of our books, or from a page on this site.
- The date and time you asked.
That is the entire list. We do not ask for your name, your address, your child's name or age, or anything else.
Saved on your own device. After you request a free printable, your browser remembers your email address so you do not have to type it again for the next one. If you use the “print with your child's name” option, it also remembers the name you typed and your paper size. These are kept only in your browser (local storage). The name is never sent to us; the email is sent only when you request a printable, as described above. Choose “Not you?” on the download box, or clear your browser's site data, to remove them.
When you simply read the site, our web server keeps standard access logs, which include your IP address, the page requested, and your browser's user-agent string. These are the ordinary technical logs every web server produces; we use them to keep the site running and to investigate abuse, and they are deleted on a rolling basis.
We also briefly hold your IP address in memory — not in our database — to stop automated systems from flooding the signup form. It is not written down and not linked to your email address.
How we measure traffic
We use Google Analytics (GA4) to see, in aggregate, how many people visit the site, which pages they read, and which channel brought them here — for example Pinterest, a QR code printed in one of our books, or a Google Ads campaign. Google Analytics sets a first-party cookie to tell a repeat visit from a new one.
We have switched off Google Signals and ad-personalization signals in our Analytics configuration. That means Google does not use data from your visit to this site to build an advertising profile, show you personalized ads, or link your visit here to your activity on other sites. We use Analytics to understand traffic, not to advertise to you based on what you did on this site.
We may run paid advertising elsewhere — for example Google Ads, Pinterest, or a promoted Etsy listing — to bring people to this site. Those ads are targeted using the advertising platform's own audiences, never anything we've collected about you here.
What we do not collect
- We do not use advertising cookies or tracking pixels on this site beyond Google Analytics's own first-party cookie, and we have turned off Analytics's ad-personalization and cross-site tracking features (Google Signals) — see "How we measure traffic" above.
- We do not build a profile of individual visitors, and we do not sell or share Analytics data with advertisers.
- We do not collect payment information. Anything you buy from us is bought on Etsy or Amazon, under their own policies — we never see your card details.
If the printable you asked for is already finished, giving us your email address unlocks an instant download link on the same page — we do not email it to you. We still store the address, the same way described in "What we collect" above. If the printable isn't finished yet, we store your email so we can let you know once it is.
We do not currently send anything else — no newsletter, no promotional series — because we have not connected an email-sending tool yet.
When we do start sending anything beyond the printable you originally asked for, we will use a proper email service provider to do it, we will name that provider here, and every message will carry a one-click unsubscribe link that works immediately. Until then, the only email you will get from us is the one thing you asked for.
You can ask us to delete your address at any time — see "Getting your details removed" below.
Where your data is stored
On a private server we operate within the European Union, in a database that is not reachable from the internet. It is not a shared third-party mailing-list platform, and no advertising company has access to it. Once we connect an email service provider (see "Email" above), this section will be updated to note where they process data and under what safeguards.
Google Analytics is a separate processor (Google LLC, USA) that only ever sees the aggregated, non-ad-personalized visit data described in "How we measure traffic" — never your email address.
How long we keep it
Your email address is kept until you unsubscribe or ask us to delete it, and is then removed. Server access logs are kept only briefly and then rotated away.
Your rights
Wherever you live, you can ask us to:
- Tell you what we hold about you
- Correct it
- Delete it
- Send you a copy of it
- Stop using it for marketing
Write to hello@futureuntapped.com and we will do it. There is no charge and no form to fill in. We will respond within 30 days, usually much sooner.
If you are in the EU or UK, our lawful basis for holding your email address is your consent, given when you asked for the printable, and you may withdraw it at any time. If you are in California, we do not sell or share personal information as those terms are defined by the CCPA, and we have not done so in the preceding twelve months.
Links to other sites
Our books, printables and pages link out to Etsy, Amazon and Pinterest. Once you follow a link there, you are on their site under their privacy policy, not ours. We have no control over what they collect.
Changes to this policy
If we change it, we will update the date at the top. If a change materially affects how we use your email address, we will tell subscribers by email before it takes effect.
Contact
Questions, or a request to see or delete your data: hello@futureuntapped.com
Mariam, Pakistan